Digital strategist, change agent, Jive specialist, blogger, podcaster and conference speaker.

Corporate Amnesia

Jive’s three technologies core to reducing ‘corporate amnesia’



The trick, as Steele explained, is to turn corporate amnesia into corporate memory – “a huge asset to companies because it’s all of the information, people and expertise that actually get the work done every day” – by making work searchable, visible and memorable.

By understanding how its employees are working, who they’re working with and where data is being stored, a business can significantly improve both the productivity and engagement of its workforce.

Jive Software believes there are three technologies central to this transformation:

  • Machine learning: Involves recommending content and people and delivering “content in context. This is about understanding that if you did this three times yesterday, you’re probably going to do it again tomorrow.”
  • Predictive analytics: Involves analysing and predicting human behaviour and is becoming “central to how we work.” Organisations can use it to gain a better understanding of who is talking to who and how employees are working together.
  • Internet of Things: As more and more devices become internet-connected, understanding how they connect to each other and leveraging the information they provide will be vital.

“We’re moving incredibly fast,” said [Elisa] Steele, so without an effective strategy to deal with the ever-growing mountain of information being collected, businesses risk collapsing under the weight.

More: IT Pro Portal – Solving the problem of corporate amnesia >

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